Website Audit Checklist
Find out exactly where your website is costing you clients — and what to fix first.
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What this helps you fix
Why business owners use this checklist
Your website gets visitors but doesn't convert them into enquiries
Most business websites have 3–7 critical conversion issues that can be fixed without a full redesign. This checklist finds them.
You're not sure whether your website is helping or hurting your business
This checklist gives you an objective, structured way to audit your site in under an hour — with a clear score at the end.
You don't know what to prioritise when improving your website
The audit scores each element so you know exactly where to focus your time and budget — not just what looks good.
What's inside
What you'll take away
Here's what's covered in this free checklist — practical content you can apply immediately.
A full audit of messaging, trust signals and conversion elements
How to score your homepage for commercial clarity and intent
Mobile and page speed checks that directly affect your search rankings
Lead capture and call-to-action optimisation criteria
SEO and local visibility checks tailored to Swiss B2B businesses
A prioritised action plan template to guide your next improvements
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Website Audit Checklist
Prepared by Roberto Dal Corso — founder of Dal Corso Group and co-author of a book on business growth with Nigel Botterill.
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