Build a more consistent
flow of the right customers
into your business.
The EMS Programme helps you build the practical sales and marketing assets your business needs to get and keep the right clients more consistently.
One-to-one implementation-focused commercial coaching for owner-led B2B service businesses that want steadier lead flow, stronger follow-up, clearer commercial visibility and less owner dependence.
The goal is not more random activity. The goal is a customer acquisition system that works more consistently over time.
Based on The Entrepreneurs Marketing & Sales System, co-authored by Roberto Dal Corso and Nigel Botterill.
EMS Implementation Framework
Tools, training, help and support to help entrepreneurs get and keep more customers — consistently and reliably, without guessing where the next client is coming from.
Real businesses. Real implementation. Real results.
These are examples of what EMS coaching clients have generated through focused implementation and structured follow-up.
Result
£24,400 from one webinar
With coaching support, a graduate careers coach moved from considering an in-person event to running a live webinar. With the right offer, follow-up and sales process, the webinar generated £24,400 in sales.
Anika Awasthi — Grad Careers Coach
Graduate career coaching
Result
Doubled enquiries
After improving the website, SEO, LinkedIn presence, Google Ads and follow-up process, the business doubled enquiries and strengthened its customer journey.
Andy Taylor — Sonic Solutions
Engineering cleaning specialist
Result
£16,425 from the existing list
By identifying cross-sell and upsell opportunities inside the existing customer list, the business generated £16,425 without needing to spend money finding new customers.
Nick Ash — Will and Probate Services
Legal / probate services
Case studies are examples from EMS/EC coaching clients. Results depend on the business, offer, market and implementation.
Most businesses don't need more
random marketing activity.
They need a better commercial system.
The goal is not more activity. The goal is a system that creates more consistent customer acquisition over time.
Inconsistent lead flow
Enquiries arrive in bursts or dry up completely — there's no reliable, predictable rhythm.
Weak follow-up
Proposals go quiet. Warm leads go cold. Opportunities are quietly lost after the first conversation.
Founder-dependent sales
Growth relies entirely on the owner pushing everything forward — personally, every week.
Poor commercial visibility
There's no reliable way to know what's working, what's not and where to focus next.
No weekly sales rhythm
Sales activity is reactive — driven by urgency rather than a consistent, structured approach.
Activity without results
Marketing activity happens but doesn't create consistent, predictable customer acquisition.
Growth does not become more predictable by accident.
Most growth problems are not marketing problems.
They are business system problems — inconsistent follow-up, unclear messaging, no repeatable structure, and no visibility over what is actually working.
Activity without structure rarely compounds.
Many businesses are already doing things. The issue is that without a system connecting the activity, results stay inconsistent and owner-dependent.
The window for building this properly is now.
Every month without a functioning customer acquisition system is a month of unpredictable revenue, leaking opportunities and growth driven by urgency rather than a clear system.
Implementation-focused commercial
coaching. Not theory.
This is not advice you collect. It is implementation support for building the sales routine, follow-up structure and visibility your business needs to win customers more consistently.
Built around The Entrepreneurs Marketing & Sales System (EMS) — a practical framework designed to help businesses get and keep customers more consistently.
Commercial diagnosis
We identify where growth is slowing — lead sources, follow-up gaps, conversion points, messaging clarity and sales routine.
Fixing the right bottlenecks
We find the specific constraint holding customer acquisition back and work through it systematically.
Follow-up system improvement
We build a clear, structured follow-up process so warm leads no longer go cold and opportunities aren't quietly lost.
Sales rhythm and cadence
We establish a consistent weekly sales routine — removing dependence on urgency, memory or owner push.
KPI visibility and scoreboard
We build a weekly commercial scoreboard so you always know what's working, what's not and where to focus.
Implementation accountability
Every session ends with agreed actions. We hold the process accountable — not just the conversation.
Implementation-focused commercial coaching — practical, operational, and built around your specific business.
After years working inside real businesses, Roberto kept seeing the same issue: good companies were not held back by the quality of their work.
They were held back by inconsistent lead flow, weak follow-up, unclear sales system and too much of the customer-getting process living in the owner's head.
EMS One-to-One Coaching was built to fix that practically — by installing clearer foundations, better follow-up, weekly sales routine and visible numbers.
Five stages. The practical things
you build at each one.
This isn't theory. At every stage you build or fix a real part of how your business gets and keeps the right clients — so it isn't all on you.
Find Your Gap
Before building anything, we find the specific constraint holding client acquisition back — and the numbers that actually matter.
What you build & fix
- Client Acquisition Diagnostic
- Best Buyer Map — who's genuinely worth pursuing
- The baseline numbers that show where growth is leaking
Foundation Blocks
We put the core acquisition assets in place so the basics finally work the same way every time.
What you build & fix
- Clear offer, positioning and core message
- Marketing Asset Quality Test on your key assets
- Follow-Up System so warm leads stop going cold
- Customer journey and key marketing assets
Fix Your Marketing
We build the right marketing activity around your best buyers — consistent, useful, and no longer dependent on a good week.
What you build & fix
- Product Channel Grid — what you sell, where buyers look
- Marketing Calendar and content rhythm
- Trust-building Knowledge Centre / content plan
Know the Score
We install the visibility layer so you always know what's working, what's leaking and where to focus next.
What you build & fix
- Sales & Marketing Scoreboard
- Weekly KPI tracking and visibility
- A clear view of what's working vs. what's leaking
Stabilise, Optimise, Maximise
We stabilise the foundations first, then keep improving the weak points so the system compounds and leans on you less over time.
What you build & fix
- A stable, repeatable acquisition rhythm
- Ongoing optimisation of the weakest points
- Less owner dependence as the system compounds
Tangible outputs. Not just advice.
Clearer positioning and offer message
Lead source review
Customer journey map
Follow-up process
Sales conversation structure
Weekly commercial scoreboard
Simple activity rhythm
Implementation actions and accountability
Everything in the programme.
Nothing vague.
6-month initial commitment
The first six months build the growth foundations. Support continues rolling month-to-month after that if further implementation is useful.
2 × 30-minute sessions per month
Focused implementation sessions every month, working directly through agreed business priorities.
Commercial diagnosis
Review of lead sources, follow-up process, sales conversion points, messaging clarity and sales routine.
Lead source and customer journey review
Analysis of where enquiries come from, how they progress and where they are being lost.
Messaging refinement
Clarify what you do, who you do it for and why it matters — so your positioning works harder.
Follow-up and sales process improvement
Build a structured follow-up system so warm leads no longer go cold after the first conversation.
Weekly commercial scoreboard
A simple, practical scoreboard tracking the numbers that actually matter to business progress.
KPI tracking and visibility
Clear visibility on what is working, what needs attention and where to focus next each week.
Implementation actions and accountability
Every session ends with clear agreed actions. Progress is tracked. Accountability is built into the structure.
Support between sessions where needed
For questions, short reviews or implementation checks between your scheduled sessions.
What commercial visibility looks like.
- Leads created
- —
- Conversations booked
- —
- Calls completed
- —
- Proposals sent
- —
- Follow-ups done
- —
- New clients
- —
- Revenue opp.
- —
- Leads created
- —
- Conversations booked
- —
- Calls completed
- —
- Proposals sent
- —
- Follow-ups done
- —
- New clients
- —
- Revenue opp.
- —
- Leads created
- —
- Conversations booked
- —
- Calls completed
- —
- Proposals sent
- —
- Follow-ups done
- —
- New clients
- —
- Revenue opp.
- —
The aim is simple: know what is working, what is leaking, and what needs attention each week.
The first 6 months build the foundations.
The full system compounds over time.
Phase 1
Find Your Gap
We start with a thorough commercial diagnosis — reviewing lead sources, messaging, follow-up, sales conversion and sales patterns to identify what is actually slowing growth down.
Phase 2
Foundation Blocks
We put the basic marketing systems in place — offer clarity, positioning, messaging, follow-up, reviews, assets and customer journey. These foundations need to be right before consistent habits can be built.
Phase 3
Fix Your Marketing
We build and implement the right marketing activities for the business — the right channels, messages and frequency to generate more consistent, better-fit enquiries.
Phase 4
Improve Follow-Up & Conversion
We refine how warm leads are handled, how proposals are followed up and how sales conversations are structured.
Phase 5
Track, Refine & Compound
We track results, refine what is working and build on progress. This is where the system starts compounding over 9–18 months.
Growth starts to feel less random.
Steadier lead flow
More consistent enquiries over time — less feast and famine.
Stronger follow-up
Fewer warm leads going cold. More opportunities reaching a decision.
Clearer messaging
Sharper positioning that makes it easier for the right prospects to say yes.
Better sales conversations
More structured, confident and clearly positioned conversations.
Improved commercial visibility
You know what's working, what's not and where to focus each week.
Reduced owner dependence
The business becomes less reliant on you personally driving everything.
Clearer weekly structure
A consistent routine that removes reactive, ad hoc activity.
More structured activity
Sales action driven by system and structure — not urgency or memory.
Real businesses. Real business improvements.
Most businesses do not need more ideas. They need to know what is leaking, what to fix first and where to focus next.
Weak follow-up
Before
Enquiries arrived, calls happened, but proposals went quiet and warm leads were not followed up consistently.
What changed
A simple proposal follow-up routine was installed, next steps were clarified, and open opportunities were reviewed weekly.
Result
Fewer warm leads went cold and more sales conversations moved towards a decision.
Referral dependence
Before
Most new business came through referrals, which made growth unpredictable and hard to plan.
What changed
Lead sources were reviewed, messaging was sharpened, and a repeatable weekly customer acquisition routine was introduced.
Result
More controlled pipeline activity instead of waiting for referrals to appear.
Founder-dependent sales
Before
The owner carried most sales activity personally, with little visibility over what was working.
What changed
Sales activity was documented, sales responsibilities were clarified, and a weekly scoreboard was introduced.
Result
Growth became more structured, visible and less dependent on memory, urgency or founder effort.
Examples are illustrative of the type of operational improvements created. No fabricated numbers. No hype.
What working together actually looks like.
Step 1
Diagnose the gap
We look at where the business is now, where you want it to be, and what is currently slowing growth down.
Step 2
Build the plan
We use the EMS framework to decide which customer acquisition foundations need fixing first.
Step 3
Implement in focused steps
We work on one or two high-impact actions at a time so the business is not overwhelmed.
Step 4
Track the score
We create a simple sales and marketing scorecard so you can see what is moving and what is not.
Step 5
Stabilise, optimise and maximise
Once the basics are working, we improve the system over time so growth becomes more consistent.
Transparent pricing.
No hidden extras.
Transparent pricing so you can decide properly before booking a call.
12 Months Upfront
CHF 14,994
excl. VAT · paid upfront
Save CHF 2,970 vs 12 monthly payments
- Covers 12 months of EMS coaching
- Save CHF 2,970 versus 12 monthly payments
- Full commercial diagnostic + weekly scoreboard setup
- Satisfies the one-year upfront payment condition of the Double Your Investment Guarantee, subject to all other guarantee conditions
6 Months Upfront
CHF 7,497
excl. VAT · paid upfront
Save CHF 1,485 vs six monthly payments
- Covers the initial six-month term
- Save CHF 1,485 versus six monthly payments
- Full commercial diagnostic + weekly scoreboard setup
- Implementation support throughout
- Double Your Investment Guarantee is not available on this payment option
Most Flexible
Monthly
CHF 1,497
excl. VAT · per month
Six-month minimum, then rolling monthly
- Six-month minimum commitment, then rolling monthly
- Two private coaching sessions per month, implementation support, reviews and accountability
- Full commercial diagnostic + weekly scoreboard setup
- If you continue and complete at least 12 monthly payments, the payment condition of the Double Your Investment Guarantee can be satisfied, subject to all other guarantee conditions
Why the investment is structured this way
This is not access to a course or occasional advice. The investment reflects direct one-to-one involvement, commercial diagnosis, implementation accountability, review of your real customer acquisition process, and support in building a system that can keep working beyond the first 6 months.
Important clarity
EMS is not a quick fix or a silver bullet. The first commitment is 6 months, because proper growth foundations take time to build. The full Entrepreneurs Marketing & Sales System usually takes 9–18 months to implement properly, depending on the business, current foundations and speed of execution. After the first 6 months, support can continue rolling month-to-month if further implementation, optimisation or accountability is useful.
We'll look at where growth is inconsistent, what may be leaking, and whether EMS One-to-One Coaching is the right next step.
Not sure if it is the right fit? The first call is practical and diagnostic. If EMS One-to-One Coaching is not the right next step, we will say so.
A short message from Roberto
2-minute overview: why growth feels inconsistent, what we help fix, and the best next step.
Growth usually feels random because the system is missing.
Most owner-led businesses do not need more random marketing activity. They need clearer foundations, stronger follow-up, better rhythm and visible numbers.
In this short video, Roberto explains how EMS coaching helps install a practical customer acquisition system into your business.
EMS One-to-One Coaching
Double Your Investment Guarantee
Follow the system. Do the work. Track the numbers.
If you follow the agreed process, complete the implementation work, attend the sessions, and apply the system consistently, the EMS One-to-One Coaching Guarantee applies under the written terms. The guarantee is assessed over the 12-month guarantee period.
From random growth to rhythmic acquisition
Most good businesses do not fail because their service is poor. They struggle because the customer-getting system is too weak. EMS helps fix that.
Swiss Premium Guarantee
EMS One-to-One Coaching
Double Your Investment Guarantee
Follow the system. Do the work. Track the numbers.
A clear commitment to the commercial results we are working together to create.
If you follow the agreed process, complete the implementation work, attend the sessions, and apply the system consistently, the EMS One-to-One Coaching Guarantee applies under the written terms.
Important: The guarantee is assessed over the 12-month guarantee period. Participation, payment and claim conditions apply under the written Coaching Services Agreement.
Important clarity before you decide.
In their own words.
“It's doubled our enquiries.”
Andy Taylor
Sonic Solutions
“Making more money was right under my nose all along.”
Nick Ash
Will and Probate Services
“£24,400 from one webinar.”
Anika Awasthi
Grad Careers Coach
“Kick up the backside… it's perfect.”
Greg Simpson
Press For Attention
“I just wish it had existed 25 years ago when I started out.”
James Wright
Double Red Photography
We'll look at where growth is currently inconsistent, what may be leaking, and what needs fixing first.
Focused, not overwhelming.
Most businesses spend 1–3 focused hours per week implementing agreed actions and improving sales consistency. Sessions are 30 minutes, twice a month.
The work is structured and prioritised — not a heavy additional workload on top of running the business.
Month-to-month. On your terms.
- Continue month-to-month if further implementation support is useful.
- Refine the customer acquisition routine.
- Improve conversion and follow-up.
- Build stronger accountability.
- Reduce owner dependence over time.
- Move from stabilising to optimising the system.
EMS coaching works best when
the conditions are right.
Good fit
- Owner-led B2B service businesses already generating revenue
- Want practical implementation — not more theory
- Open to reviewing how the business approaches growth
- Willing to track numbers and take weekly action
- Looking for structure, not a quick fix
Not a fit
- Seeking overnight growth or immediate results
- Expecting fully outsourced marketing execution
- Unwilling to implement agreed actions between sessions
- No proven business model or existing revenue
- Looking for motivational coaching or mindset work
We work with ambitious business owners who are serious about growth.
Our One-on-One EMS Coaching is designed for business owners who want more than quick fixes — they want a system that delivers predictable results.
You're ambitious
You want to grow your business and build something bigger.
You have revenue
You're already trading and generating meaningful income.
You're open-minded
You're willing to learn, implement and try new things.
You want a system
You're ready to build predictable marketing and sales.
You want a partner
You value having an experienced coach in your corner.
You can commit time
You're committed to taking action and doing the work.
You're ambitious
You want to grow your business and build something bigger.
You have revenue
You're already trading and generating meaningful income.
You're open-minded
You're willing to learn, implement and try new things.
You want a system
You're ready to build predictable marketing and sales.
You want a partner
You value having an experienced coach in your corner.
You can commit time
You're committed to taking action and doing the work.
You're ambitious
You want to grow your business and build something bigger.
You have revenue
You're already trading and generating meaningful income.
You're open-minded
You're willing to learn, implement and try new things.
You want a system
You're ready to build predictable marketing and sales.
You want a partner
You value having an experienced coach in your corner.
You can commit time
You're committed to taking action and doing the work.
This is for you if…
- You're looking for sustainable growth, not overnight promises
- You want to reduce owner dependency and build more leverage
- You're ready to invest in your business and your future
This is not for you if…
- You're looking for a magic bullet or get-rich-quick scheme
- You're not willing to implement and take consistent action
- You're not ready to invest in expert coaching
We believe in working with the right clients.
When we're a good fit, the results are transformational.
This isn't marketing.
It's commercial leadership.
Most firms focus on activity. We focus on installing a commercial operating system that creates predictable results and reduces owner dependence.
Focus on activity
More posts, more ads, more noise.
Lead generation promises
They sell leads, funnels and hacks.
Short-term tactics
Quick hits that rarely create lasting change.
No operating system
You stay owner-dependent.
Reactive relationships
Support when you ask, not structured progress.
Focus on results
A predictable rhythm of the right customers.
Commercial operating system
We install the engine, not just generate leads.
Long-term transformation
Strategic work that compounds over time.
Owner independence
Systems, people and processes that scale.
Structured partnership
Proactive, accountable and built for progress.
The system matters.
Support makes it happen.
The Entrepreneurs Marketing & Sales System gives the structure. Coaching gives the accountability, focus and implementation support to make sure the right things actually get done.
The
System
EMS framework & structure
The
Support
Coaching & accountability
Result
More Consistent
Customer Acquisition
We'll look at where growth is currently inconsistent, what may be leaking, and what needs fixing first.
Commercial experience, not just coaching credentials.
Roberto Dal Corso founded Dal Corso Group after building and selling a B2B business of his own. The EMS system emerged from what he learned actually works in practice — not theory or borrowed frameworks.
Every EMS client works directly with Roberto — no delegation to a junior coach. The diagnostic work, the session, the accountability, the implementation support. All of it.
- Built and sold a B2B business — not an academic or career coach.
- 25+ years working directly with B2B business owners and commercial leaders across Switzerland and Europe.
- Developed the EMS system from real commercial patterns — not frameworks borrowed from books.
- Works directly with every client — no junior coaches, no account managers.
- English, German and Italian — serving international businesses based in Switzerland.
“Most business owners I work with are already doing things. The problem is the things they’re doing aren’t connected into a system. That’s what we fix.”
Roberto Dal Corso
Founder, Dal Corso Group
Frequently Asked Questions
Common questions answered.
Ready to see what is really
slowing customer acquisition down?
On the call, we'll look at:
- Where growth feels inconsistent
- What's already working in the business
- Where the biggest growth constraints are
- Whether EMS One-to-One Coaching is the right fit
No pressure. No hard sell. Just a practical conversation.
Book a Business Growth Call