The proven marketing and sales system for expert-led Swiss B2B firms
• Built to help you get and keep clients more consistently •
Case Studies & Results

Case Studies & Results

Real examples of how business owners have used the Entrepreneurs Marketing & Sales System, coaching support and focused implementation to improve lead flow, follow-up, sales rhythm and commercial results.

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Graduate career coaching

Result

£24,400 from one webinar

Core problem

Considering an in-person event to generate revenue, but uncertain about format, offer and follow-up.

What changed

With coaching support, moved from an in-person event to a live webinar. The right offer, follow-up sequence and sales process were built and implemented.

Lead GenerationFollow-Up & Sales

Anika Awasthi — Grad Careers Coach

Graduate career coaching

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Engineering cleaning specialist

Result

Doubled enquiries

Core problem

Inconsistent enquiry levels with no clear system across website, SEO, LinkedIn, or Google Ads.

What changed

Improved website positioning, strengthened SEO, built a LinkedIn presence, launched Google Ads and introduced a structured follow-up process.

Lead GenerationWebsite / SEO

Andy Taylor — Sonic Solutions

Engineering cleaning specialist

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Wills and probate services

Result

£16,425 from the existing list

Core problem

Revenue dependent on new enquiries — existing customers and lapsed clients were not being re-engaged.

What changed

Identified cross-sell and upsell opportunities in the existing customer list and introduced a structured re-engagement approach.

Existing Customer GrowthFollow-Up & Sales

Nick Ash — Will and Probate Services

Wills and probate services

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Accounting

Result

Clearer avatar and scorecard

Core problem

No clear target customer profile and no way to track commercial activity week to week.

What changed

Built a specific ideal customer avatar, refined the positioning message and introduced a weekly commercial scorecard to track the numbers that matter.

PositioningAccountability
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PR and marketing consultancy

Result

Clearer packages and pipeline

Core problem

Services were loosely defined and the pipeline had no visibility — making it hard to forecast or follow up consistently.

What changed

Packaged services into clearly defined offers, introduced a simple pipeline tracking process and built a follow-up rhythm for warm prospects.

PositioningFollow-Up & SalesAccountability
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Commercial photography

Result

Stronger positioning

Core problem

Positioning was too broad — the business was trying to serve too many different customer types without a clear message.

What changed

Narrowed the target market, refined the messaging and built a more focused customer acquisition approach aligned to a specific niche.

PositioningLead Generation
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Framing and photo printing

Result

Improved enquiries from Google profile and reviews

Core problem

The business was not appearing for local searches and had very few Google reviews despite a strong customer base.

What changed

Optimised the Google Business Profile, built a structured process for requesting customer reviews, and improved local SEO presence.

Website / SEOLead Generation
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Case studies are examples from EMS/EC coaching clients. Results depend on the business, offer, market and implementation.

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