How to Build a Weekly Content Plan in Under 30 Minutes
How to Build a Weekly Content Plan in Under 30 Minutes (Even If You Hate Marketing)
Feel Like Content Is Always Hanging Over Your Head?
Ever feel like content marketing is this never-ending to-do list that just keeps staring at you from your calendar? You know you should be posting more regularly. You’ve heard all the advice—"just be consistent," "educate your audience," "show up online." But let’s be honest: who has the time to constantly come up with fresh ideas, let alone plan, create, and post them week after week?
That’s where a simple, tactical content plan comes in.
In this article, I’m going to walk you through a fast, stress-free way to plan your content in under 30 minutes a week. You don’t need fancy tools, a marketing degree, or a huge team. Just a bit of structure—and a willingness to stop winging it.
This is the same system we help clients implement as part of the Customer Flow Blueprint—a proven framework for creating consistent leads and sales without burning out.
Ready? Let’s dive in.
Why You Need a Weekly Content Plan (And Why It’s Not Optional Anymore)
If you’re running an established business and still treating marketing like a side hustle, you’re going to stay stuck in the feast-or-famine cycle.
Here’s what happens without a plan:
You waste hours every week trying to figure out what to post.
You publish content inconsistently—or not at all.
Your audience forgets you exist until you pitch them.
You feel guilty and overwhelmed, and the cycle repeats.
Now here’s what happens with a simple content plan:
You know exactly what to post and when.
Your audience sees you as trustworthy, knowledgeable, and reliable.
You repurpose content across platforms, saving time.
You attract better leads—because your content speaks to the right people.
One of my coaching clients, a leadership consultant, used to post randomly when she had time. Once we built a weekly plan based on her Customer Flow Blueprint, her inquiries tripled in two months—without running any ads.
Creating a content plan isn’t about being perfect. It’s about being predictable. Predictability builds trust. And trust builds your business.
The 30-Minute Weekly Content Plan (Step-by-Step)
Here’s the exact process you can use every Monday morning (or Sunday night, if that’s your thing) to map your content in less than 30 minutes.
Step 1: Pick 3-4 Content Pillars (5 Minutes)
These are your core themes—the topics you want to be known for. Think about your ideal client and the problems you solve.
Examples:
Answering client questions (They Ask, You Answer style)
Industry insights
Client success stories
Behind-the-scenes or values-based posts
Exercise: Write down the top 5 questions your clients ask before buying from you. These are gold.
Step 2: Choose Your Content Types (3 Minutes)
Decide what kind of content you’ll create each week. You don’t need to do everything. Pick formats that suit you.
Example content types:
Short-form video (e.g. Instagram Reels, LinkedIn videos)
Written posts (LinkedIn, Facebook, blog)
Email newsletter
Step 3: Build Your Weekly Template (5 Minutes)
Use a simple table like this:
Day Content Type Topic Monday Client Question "What makes you different?" Wednesday Value Post "3 mistakes to avoid" Friday Call to Action "Book a strategy session"
Tip: Use recurring themes so you’re not reinventing the wheel every week.
Step 4: Fill in Your Content Calendar (10 Minutes)
Use Google Sheets, Trello, Notion, or even paper. Don’t overcomplicate it. Based on your pillars, jot down specific topics for the week. Keep it light and realistic.
Pro Tip: Use past content and reword it. Repurpose high-performing posts every 6–8 weeks.
Step 5: Schedule or Batch Create (7 Minutes)
If you use scheduling tools like Buffer or Later, queue your posts. If you prefer to post manually, draft them now so they’re ready. Either way, take advantage of momentum—get ahead while you’re “in it.”
Common Myths About Content Planning
Let’s bust some excuses you’ve probably told yourself:
Myth 1: “I don’t have time to plan content.”
Truth: You don’t have time not to. A 30-minute plan saves you 5+ hours of stress and indecision during the week.
Myth 2: “I’m not a good writer or content creator.”
Truth: You don’t need to be. Just answer the questions your ideal clients are already asking. Be helpful, not polished.
Myth 3: “People will get bored if I post similar content.”
Truth: Repetition builds recognition. Most people need to see the same message multiple times before it sticks. They’re not watching as closely as you think.
Real Story: One client—a property consultant—worried his posts were too repetitive. After sticking to his content plan for 90 days, he closed two major clients who said: “I’ve been watching your stuff for weeks.”
Tactical Insights to Make It Even Easier
Here are some quick wins to make content planning stick:
Insight 1: Theme Your Days
Monday = Education
Wednesday = Story or Insight
Friday = Offer/CTA
This keeps things structured and reduces decision fatigue.
Insight 2: Use Voice Notes
Struggle to write? Use your phone to record your thoughts, then transcribe them using tools like Otter.ai or ChatGPT.
Insight 3: Create a Swipe File
Save screenshots or links of content that inspires you. Keep it in a folder so you always have ideas to spark creativity.
Insight 4: Block a Recurring Time Slot
Put “Content Planning” in your calendar every week. Treat it like a meeting with your future, less-stressed self.
You’re 30 Minutes Away from a More Predictable Business
Building a weekly content plan might sound small—but it’s one of the most high-leverage things you can do as a business owner. When your content is consistent, strategic, and aligned with your Customer Flow Blueprint, you create a reliable flow of attention, trust, and leads.
You don’t need to spend hours. You don’t need to go viral. You just need a system.
And now—you’ve got one.
Want help building a content engine that drives real growth? Let’s talk. Book Your Action Strategy Session
