Person in a modern office speaking to a voice assistant while using a laptop, with AI-powered search results and multimedia content visible, symbolising the future of digital search technology.

AI Search Revolution: How to Stay Visible in the Age of AI-Powered Search Engines

January 06, 2025‱6 min read

Posted by Roberto Dal Corso

AI Search Revolution: How to Stay Visible in the Age of AI-Powered Search Engines

Professional using a voice assistant and laptop to perform AI-powered search, with multimedia content like videos and analytics displayed in a modern, sunlit office workspace.

For years, businesses have relied on search engines like Google to connect with their customers. It’s been a fairly straightforward process: target the right keywords, produce content, and climb the search ranks. But today, search is changing—rapidly. Artificial Intelligence (AI) is transforming how people search online, making the rules of visibility more sophisticated and challenging than ever before.

If you’ve been wondering why traditional SEO feels less effective or why voice assistants like Alexa and Siri are becoming increasingly common, the answer lies in AI-powered search. These tools are no longer just matching keywords; they’re interpreting meaning, intent, and context to deliver results that feel human, personalised, and intuitive.

This shift poses a critical question for businesses: Are you prepared to adapt to this new digital landscape? If not, now’s the time to act. The future of search is here, and it’s smarter, faster, and far more competitive.


How AI is Transforming Search

The most significant change brought about by AI is its ability to understand intent. Unlike older keyword-based models, AI analyses a user’s query as a conversation rather than a collection of words. It’s capable of answering layered questions like “What’s the best vegan restaurant near me that’s open late tonight?” by understanding location, time, user preference, and reviews.

AI doesn’t just understand queries; it also personalises results based on the searcher’s habits, location, and online behaviour. A person searching for “top accountants” in Manchester will see results tailored specifically to their area and professional needs. Businesses can no longer rely on generic, keyword-heavy content to remain visible. Instead, they need to focus on relevance, clarity, and usefulness.

Then there’s the rise of voice search. Tools like Alexa, Google Assistant, and Siri have completely changed the way people interact with search engines. Instead of typing “plumber London”, users are far more likely to ask: “Who’s the best plumber near me who can fix a leaking tap today?”

For businesses, this means aligning content with conversational, natural-sounding queries. It’s not enough to rank for keywords—you need to answer questions the way people actually ask them.


Why Your Business Needs to Adapt

The AI search revolution is already well underway, and businesses that fail to adapt will risk being left behind. Here’s why:

1. The Rise of Voice Search

Voice search is no longer a novelty; it’s becoming the default. By 2025, over 50% of searches are expected to be voice-based. If your website doesn’t cater to voice queries, you’ll miss out on a growing audience.

Voice searches are typically more detailed and conversational. Someone might type “best Italian restaurant Manchester”, but they’ll ask a voice assistant: “Where’s the best Italian restaurant near me with vegan options?”

2. AI Delivers Direct Answers

AI search engines increasingly deliver direct answers rather than links to websites. If someone asks, “How do I fix a leaking pipe?”, AI tools prioritise concise, authoritative responses. Businesses must create content that answers common questions clearly and comprehensively.

3. The Multimedia Advantage

AI doesn’t just analyse text—it processes videos, images, and audio too. Businesses that embrace multimedia content will dominate the search results. A short explainer video or podcast episode might now outperform a long blog post.

4. Personalised Results

AI tools prioritise results based on users’ preferences, location, and history. This means businesses must optimise for local search to stand out in their communities. If your Google Business Profile isn’t updated or you lack customer reviews, you’ll be outranked by competitors who have prioritised these areas.


Creating Content That Works in the AI Search Era

Adapting to AI search doesn’t mean throwing out your existing content strategy. Instead, it’s about evolving your approach to focus on intent, relevance, and value.

Here’s how you can create content that thrives in an AI-driven search world:

Focus on Answering Real Questions

AI search prioritises content that solves problems or answers queries. Instead of simply stuffing pages with keywords, think about what your customers need to know.

For example:

  • If you run a plumbing business, write a blog post titled “5 Easy Steps to Fix a Leaking Tap at Home”.

  • If you’re a local cafĂ©, create content like “The Top 10 Vegan Dishes to Try in [Your Town]”.

Focus on user intent—why someone is searching—and address their needs directly. FAQs are a great way to do this.


Make Your Content Voice-Friendly

To succeed in voice search, you need to write content the way people speak. Voice queries tend to be longer, natural-sounding, and phrased as questions.

Here’s how you can adapt:

  • Use conversational language.

  • Include question-based phrases that mirror real queries.

  • Write clear, direct answers that voice assistants can pick up easily.

For example, a typed search might be: “Eco-friendly window cleaning tips”. But a voice search would sound like: “How do I clean my windows without using chemicals?”


Leverage Multimedia Content

AI loves rich, engaging content formats like videos, podcasts, and images. This is your chance to stand out.

  • Videos: Create explainer videos that solve common problems, showcase your products, or tell customer stories. For example, a roofing company might produce a video titled “How to Spot Early Signs of Roof Damage.”

  • Podcasts: Share industry tips, interviews, or success stories in audio form.

  • High-Quality Images: Use descriptive ALT text to help AI understand your visuals. Infographics and product images can boost engagement significantly.

Multimedia isn’t just a bonus anymore—it’s essential to winning in AI-driven search results.


Optimising for Local Visibility

Local search is where AI really shines. If you run a business that relies on local customers—like a restaurant, salon, or trades service—local SEO must be a priority.

  1. Update Your Google Business Profile: Make sure your contact details, opening hours, and photos are accurate.

  2. Encourage Reviews: Positive reviews help AI identify trustworthy businesses.

  3. Use Local Keywords: Incorporate phrases like “best cafĂ© in ZĂŒrich” naturally into your content.

Local SEO is no longer optional—it’s the backbone of your online visibility.


The Future of Search: Final Thoughts

AI-powered search engines are here to stay, and they’re changing the way businesses connect with customers. If you want to remain visible, you need to evolve your content strategy.

Focus on:

  • Answering questions and solving problems with clear, intent-driven content.

  • Optimising for voice search with natural, conversational phrases.

  • Leveraging multimedia to create richer, more engaging experiences.

  • Prioritising local SEO to attract nearby customers.

The businesses that embrace these changes will thrive, while those clinging to outdated methods risk falling into obscurity.

The future of search is here. It’s time to adapt, stay relevant, and lead the way.

Roberto Dal Corso is a Business Growth Architect and founder of Dal Corso Group with over 20 years of experience. Through his Business Growth Plan, Roberto has empowered SMEs and business leaders to achieve consistent growth by implementing his 9-step framework.

Known for increasing sales, improving profits, and leveraging AI to streamline operations, Roberto’s clients consistently see measurable results. As a keynote speaker and board advisor, he has worked with both startups and industry leaders, including Credit Suisse, Roche, and EY, delivering actionable strategies that drive lasting success.

Roberto Dal Corso

Roberto Dal Corso is a Business Growth Architect and founder of Dal Corso Group with over 20 years of experience. Through his Business Growth Plan, Roberto has empowered SMEs and business leaders to achieve consistent growth by implementing his 9-step framework. Known for increasing sales, improving profits, and leveraging AI to streamline operations, Roberto’s clients consistently see measurable results. As a keynote speaker and board advisor, he has worked with both startups and industry leaders, including Credit Suisse, Roche, and EY, delivering actionable strategies that drive lasting success.

Back to Blog